The audiology team in Bedford beat hundreds of other stores entering the audiology category at the company’s in-house Awards for Excellence, held last month at Birmingham’s International Convention Centre.


The store came out on top after excelling in a range of in-house assessments, including a visit from one of the judges masquerading as a shopper, and customer satisfaction surveys.

Commenting on the win, Aekta Patel, hearing director at Specsavers in Bedford, said: ‘I was speechless when I found out that we’d won. It’s a great honour for Bedford to be presented with the Award for Excellence in Audiology as this has been a very busy year.’

Judge’s Verdict

Judge Colin Campbell, professional services director at Specsavers, who was the undercover customer sent to covertly assess the team, said that from the moment he walked into the store he was made to feel special and that every single member of the team could talk confidently about hearcare.

Campbell added: ‘My hearing test was first class and the store is a worthy winner among steep competition in the audiology category.’

Specsavers recommends that anyone over the age of 55 has a hearing test every year as part of a regular health care routine.

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