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Specsavers Melksham focuses on child safety for Road Safety Week

19 November, 2014
Specsavers Melksham donates hundreds of high visibility vests to local children's groups as part of Road Safety Week (17-23 November)


Now the clocks have gone back and the dark nights are drawing in, Specsavers in Melksham is getting behind road safety in the town to ensure young people are seen more clearly this winter.

As part of Road Safety Week (17-23 November), an annual initiative by national charity Brake, we welcomed a group of local Cubs, Scouts and Brownies into the store on Tuesday 4 November, and donated 100 hi-vis vests to ensure that they are seen when out and about.

‘It’s so important to educate children on and raise awareness of road safety, particularly in the winter when visibility can be limited,’ said Martyn Thomas, store director at Specsavers in Melksham.

‘Keeping in theme with this year’s message to look out for each other, which includes making sure children can be seen clearly, we wanted to give out the hi-vis vests to these local groups to ensure their safety in the town.’

Claire Neal, assistant group scout leader, Melksham Scout Group, said: ‘We would like to say a big thank you to Specsavers for the donation. We are an active group, with young people from the age of six to 14, participating in a busy programme of activities. The donation of hi-vis vests will help us further the outdoor adventures we can offer to the group, while continuing to ensure they remain safe and seen this winter.’

Road Safety Week is organised by Brake, the national road safety charity which helps to save lives and support people bereaved by road crashes.

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