Specsavers lends an ear for charity
Specsavers hearing centres are calling on customers to donate their old hearing aids to help children in developing nations.
Collecting for Sound Seekers
Stores across the country are collecting donations for Sound Seekers, a charity dedicated to helping people, especially the young, who are deaf or hard of hearing in the world’s poorest communities.
The donated devices, when reconditioned and reprogrammed, will help create a brighter future for those living with hearing loss in the developing world.
A word from the CEO
Lucy Carter, CEO of Sound Seekers, said: ‘Without hearing and communicating, it's hard to go to school, thrive in a community, or hold down a job. Your hearing aids could enable a child to stay in school or a hard-working adult stay in a job. We are delighted to be working with Specsavers to improve the lives of people with hearing loss in Africa.’
The World Health Organisation estimated there are 360 million deaf people in the world, 80 per cent of whom live in the developing world[i].
Sound Seekers works in partnership with local organisations in developing countries to deliver sustainable and cost-effective projects. They help prevent hearing loss, improve education for deaf children, and train African medical professionals to identify and manage hearing loss.
A celebrity helping hand
Specsavers – along with celebrity nature broadcaster, Chris Packham - is also supporting the Sound Seekers Hear in Malawi campaign to raise money for children and adults with hearing loss in Malawi. As a sufferer of Meniere ’s disease and as someone who has travelled to Africa many times to observe its fascinating wildlife, Chris knows only too well how much of an impact hearing loss can have.
All donations will be matched by the UK government, enabling the charity to help twice as many people in need. More information - and a link to donate - is available on the Sound Seekers website.
About UK Aid Match
UK Aid Match was set up by the UK government's Department for International Development (DFID) to give a boost to public support for charities working in the developing world. It doubles public donations to appeals run by British international development charities, in recognition of both the public’s generosity and the wide range of causes they support. For more information, visit the website.