In support of Brake’s UK-wide Road Safety Week that took place between 18th – 24th November 2019, with a campaign theme based on ‘Step up for safe streets’, Specsavers stores across the UK provided high-visibility vests to small community youth groups, pre-school children, primary schools, Brownies and Scout groups.
Further support was provided across the London Boroughs to support local schools and youth groups, including cycling initiatives which promoted increased visibility and safety awareness on London roads, particularly during the darker winter months.
High-vis jackets increase visibility
In its ongoing support of this nationwide initiative, Specsavers Tottenham Court Road store provided high-vis vests in January to KS1 and KS2 pupils at IQRA Primary School based in the London Borough of Lambeth. The school is very keen to support sustainable transport initiatives for pupils including setting up a walking bus, scooting and cycling to school. Indeed IQRA has recently achieved Gold in Transport for London’s sustainable travel scheme, and is actively involved in encouraging pupils to be environmentally aware.
Supporting local school children
Joe Lindsay, Transport Education Campaigns Officer, Capital Programmes & Sustainability Environment Division, Resident Services, Lambeth Council said; ‘The majority of pupils across the Borough either walk to school or cycle, so the donation of high-vis jackets from Specsavers has been invaluable. As this will ensure the children remain visible on their school commute, especially with the walking bus and during winter, when they leave school in the dark.’
Specsavers Tottenham Court Road, ophthalmic director, Sirjit Sanghera said: ‘We are delighted to be able to support IQRA Primary School and to assist with increasing the visibility of pupils in the walking bus, especially during the winter months, with our donation of high-vis vests.’
Step up for safe streets
Joshua Harris, Director of Campaigns from Brake, says: ‘Every 20 minutes, someone on a British road is killed or seriously injured. Every death or serious injury on the road is preventable and that’s why we asked everyone to “Step up for safe streets” during Road Safety Week. We’re delighted to partner with Specsavers as good eyesight is so important for road safety, whatever mode of transport you use to get around.’
Specsavers teams have been encouraging people to have their eyes tested to ensure they can see well on the roads, particularly with different lighting conditions during winter.