Specsavers in Devizes is set to celebrate the opening of a new dedicated hearing service on Thursday 29 January.
The store, which will now offer free comprehensive hearing checks, is celebrating the launch with a special event. Staff will be joined by a giant walking ear, handing out goody bags filled with information as well as gifts, while offering advice along the way.
On the day, members of the team will also be equipped with small, hand-held hearing screeners to perform a short hearing check. If a defect is shown, a full free hearing test is advised, which typically takes around an hour.
Kane Akers, hearcare director and audiologist at Specsavers in Devizes, said: ‘We’re very keen to increase awareness among local residents and communicate the importance of getting regular hearing checks. One in seven people in the UK suffer from some sort of hearing problem, with hearing quality deteriorating with age.
‘Most people know that it’s important to get your eyes examined regularly as part of a full health check, but fewer people realise the importance of having hearing checks. Unlike sight loss, hearing loss is a gradual process that may not be noticed until significant loss of aural awareness has occurred.’
The store is also launching an appeal to local residents who have any unwanted hearing aids to drop them off in the store, as these will be donated to charity partner Sound Seekers – an international charity that is dedicated to helping deaf and hard of hearing people in the developing world.
Hearing clinics will take place at the store every Monday from 9am – 5pm.