As the nation marks Dementia Awareness Week (15-21 May), the Specsavers team in Runcorn are taking on a dedicated training course in a bid to raise awareness of the condition and give colleagues the necessary skills to support customers, friends and family living with the condition. 

Facing fears 

The focus of this year’s Dementia Awareness Week is to encourage people who are worried about dementia to confront their worries by addressing them directly. 

Retail director Chris Graham comments on the teams support ‘Myself and two other colleagues will be attending the training course as Dementia Awareness Week kicks off this year. Eventually all of our staff will be taking the training, which consists of an online module as well as a one-day classroom event. 

‘Dementia can be very frightening and talking about it can be daunting for many people who do not know where to turn. We hope that by taking the relevant training we will be able to provide the right support for any of our customers worried about their own memory or someone else’s. 

Seek help early 

‘We understand that addressing the situation can be difficult but seeking help early offers the best chance of finding the right treatment, and we want to be able to help our customers confront dementia directly.’ 

'I know from experience with my own family how hard it can be to talk about dementia which is why we want to reassure our customers that we are here to help them, if they need us.'

Recent statistics from Alzheimer’s Society show that there are currently over 850,000 people living with dementia in the UK. This is expected to rise to over two million by 2051. This number equates to more than the entire population of Liverpool, Manchester and Birmingham. 

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