The team from Specsavers in Richmond is supporting Dementia Friends, an Alzheimer’s Society initiative, to help people develop an understanding of dementia and turn it into action to support customers and employees who are affected by the condition.
The team are completing a Dementia awareness programme. In doing so, they become recognised as a Dementia Friends, with a badge to wear on their uniforms to indicate their increased level of dementia awareness to their customers.
A word from the store director
Ross Campbell, store director of Specsavers in Richmond, said: ‘Being more aware of dementia is an incredibly positive development for our team and our offering to customers.
‘I always thought dementia was all to do with someone’s memory – but it is much more than that. By uncovering the truth about dementia it really opened my eyes to how at Specsavers, when performing our daily duties, we can all take a little time to support and care.’
More about the initiative
Dementia Friends is completed online and entails watching a series of scenario based videos. The second is a classroom session which builds on the skills, helping participants to wage positive relationships with people with dementia.
All Specsavers support offices staff are also being offered the training.