A customer service assistant at Specsavers in Pontypridd has earned the status of ‘dementia friend’ after attending information sessions that were organised as part of an initiative for the town to become ‘dementia friendly’.

Services and support

The campaign for Pontypridd to earn ‘dementia friendly’ status was organised by the Town Council and the Alzheimer’s Society. The council urged local businesses and organisations to get involved by giving them the opportunity to send staff members to dementia training sessions.

This has seen a number of services and support schemes launched to help people with dementia use local facilities.

Dan Kyte, customer service assistant at Specsavers in Pontypridd, attended a meeting with a representative from the Alzheimers Society, which included information about the condition as well as a question and answer session to earn his ‘dementia friend’ status. After his learnings, he relayed the information to colleagues at the Specsavers Pontypridd store to help them better understand the condition and how to treat those customers who may need the special attention. A second information session was held shortly after, which Dan attended with a colleague to further enhance and develop his understanding.

Supporting the community

Paul Molton, store director at Specsavers in Pontypridd, said: ‘Last year, Pontypridd became the first place in Rhondda Cynon Taf to earn ‘dementia friendly’ status, which is a really great achievement.

‘Specsavers is always keen to support local charity initiatives and get involved with causes that positively impact the community. Therefore, we wanted to learn how we can best support our customers who have dementia that come into the store and generally improve our understanding of the condition.

‘As a customer service assistant, Dan has close contact with everyone who comes into the store, and it was great that he was able to share his knowledge from the session with the team.’

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