This week sees Stephen Fry returns to our screens as the voice behind Specsavers new £1 million TV advertising campaign to promote eye health.

Charity partnership

Filmed in Barking and Specsavers in Ruislip, both in London the commercial was broadcast for the first time Sunday 4 September 2016, and is a new spin on the familiar ‘Should’ve gone to Specsavers’ ads, highlighting the important role of the optometrist in looking after the nation’s eye health.

The campaign also highlights Specsavers new partnership with the Royal National Institute of Blind People (RNIB), established to help transform eye health as part of a wider education and awareness campaign.

The ads show an optometrist helping people to avoid a series of potentially disastrous outcomes by intervening at just the right moment.

Should’ve gone to Specsavers

Specsavers creative director Graham Daldry, said: ‘This ad takes a different direction because of our collaboration with the RNIB and the strong message about eye health. Of course the ad alludes to our famous ‘Should’ve gone to Specsavers’ campaign and the long running brand campaign will continue.

‘We were extremely pleased that Stephen Fry agreed to voice this ad as he brings a perfect combination of intelligence and seriousness with an approachable and humorous tone of voice.’

New direction

Mr Daldry continues: ‘There were a number of logistical problems to overcome, not least finding somewhere that would allow us to drop a grand piano from a crane! We’re delighted with the outcome. ‘We realise that this execution is a bit of a departure from our normal direction but hope that fans of our ads understand and approve of what we’re aiming to achieve.’

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