Eyecare experts in Orpington are raising funds to purchase new photography equipment for a specialist baby unit in the borough.
The team from Specsavers in Orpington is aiming to raise £200 to buy a new digital camera for the Princess Royal University Hospital Special Care Baby Unit, which will enable staff to continue to capture babies’ precious first moments.
The eyecare experts are sharing snaps of their younger years in store and asking the community to try their hands at guessing the team member pictured. Competition winners will take home a pair of designer prescription specs or sunglasses. The store will also be conducting specs MOTs in return for donations and fundraising will culminate in bake sale on Saturday 28 November.
A word from the store
Shahen Raj, senior optometrist at Specsavers in Orpington, said: ‘At Specsavers we understand how precious sight can be and as a father I know seeing my children for the first time was the most amazing experience of my life.
‘When we found out we could help the baby unit capture these priceless moments for families, we jumped at the chance to help.
‘The hospital has supported and continues to support families throughout the borough and further afield, and we want to do our bit to show our backing and raise awareness of their tireless work. We hope the community really gets behind the campaign and helps us reach our target.’
A word from the hospital
Karen Lewis, infant feeding and milk bank co-ordinator at the Princess Royal University Hospital, added: ‘On behalf of everyone in the Special Care Baby Unit (SCBU) at the Princess Royal University Hospital, I’d like to say a big thank you to the staff at Specsavers Orpington who are giving their time and energy to raise money for a new camera and photo printer for our unit.
‘The camera will be used to take that first important photo once a baby has been admitted to the Special Care Baby Unit.
‘Often at this important time, mum and baby are separated so a tangible photo given to mum gives a vital link to their baby, helping the bond to develop. Although most parents have mobile phones, a photo that can be touched and even kissed can make bring great comfort until mum and baby are reunited.'