Fashion Guru and Specsavers ambassador Oliver Proudlock knows a thing or two about beach-ready style. Here he shares his perennial summer essentials.

Retro specs

Oliver says: ‘I go for a cut between two shapes – circular and rectangular as I’ve got a really narrow face and big glasses don’t suit me. I wear Specsavers HARRIER frames with Reactions lenses – great whatever the weather’.


I wear my Serge DeNimes padlock necklace all through winter and summer. Jewellery can add more layers as well as helping to bring out your personality’.


‘You’ve got to have a pair of James Bond-esque board shorts in your wardrobe – always mid length! I’ve just had a pair personalised and they’re pretty epic’.

Hawaiian shirts

‘I’m a big fan of Hawaiian shirts. One of my favourites is a Ralph Lauren shirt with palm trees and lions on. There’s a Hawaiian shirt for everyone, you just have to keep looking till you find The One’.

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