As a further boost to excellent customer service, Specsavers staff in Old Swan and Norris Green are now also qualified to better understand the needs of customers suffering from dementia.

Specsavers employees at the stores have completed the Dementia Friends training, an initiative run by the Alzheimer’s Society.

In doing so they become recognised as a Dementia Friends, with a badge to wear on their uniforms to indicate their increased level of dementia awareness to customers.

A boost to the skills of the staff in store

Paul Stanway store director of Specsavers in both Norris Green and Old Swan says: ‘Being more aware of dementia is an incredibly positive development for our team and our offering to customers.

‘I always thought dementia was all to do with someone’s memory – but it is much more than that. By uncovering the truth about dementia it really opened my eyes to how at Specsavers, when performing our daily duties, we can all take a little time to support and care.’

In-depth training

The comprehensive training covers all aspects of dementia and discusses how it affects people in different ways. With particular relevance to Specsavers it also describes how senses can be affected, including sight and hearing.

Those with dementia can experience problems with their sight and visual perception, causing them to misinterpret the world around them. Research has revealed that almost half of dementia patients in care homes are wearing glasses with the wrong prescription, leading to increased isolation and confusion.

Hearing tests are recommended too 

The store is also urging anyone over the age of 55 to undergo regular hearing tests as research suggests that people with untreated hearing loss are more likely to develop Alzheimer’s. Hearing tests at Specsavers are free.

All Norris Green store information

All Old Swan store information

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