This Road Safety Week (21-27 November), drivers, cyclists and pedestrians are urged to make a pledge to stay sharp on the roads and help prevent the 2,900 casualties caused each year due to poor driver vision.
With sight-related accidents also costing £33m annually, Specsavers the official partner of Road Safety Week, is calling for the quarter of drivers that have not had an eye examination in two years to visit the store.
Make the Brake Pledge
The Road Safety Week 2016 theme, Make the Brake Pledge, is about people all over the country understanding six key things they can do to protect themselves and the people around them, and reduce emissions and pollution from vehicles. The six Brake Pledge points are: Slow, Sober, Secure, Silent, Sharp and Sustainable.
Step up and take responsibility
Gary Rae, director of communications and campaigns from Brake says: ‘I’d like to thank Specsavers for their ongoing support for Road Safety Week. Our theme this year is action-orientated and anyone can make and share the Brake Pledge.
Our survey shows that drivers are aware of the threat of risky behaviour by other drivers, but are inclined to play down the risks involved with their own behaviour. Everyone who drives has to step up and take responsibility. If every driver vowed to make the Break Pledge, then our roads would be safer places for everyone.
Road Safety Week presents an opportunity for drivers to stop and think about their own behaviour and for everyone to share the Pledge and raise awareness of casualties and pollution.’
For further information on the Brake pledge for Road Safety Week, please visit: http://www.roadsafetyweek.org.uk/our-theme/