This Road Safety Week (21-27 November) staff at the store are urging drivers, cyclists and pedestrians in Exeter to make a pledge to stay sharp on the roads and help prevent the 2,900 causalities caused each year due to poor driver vision*.
As official partner of Road Safety Week, we are calling for the quarter of drivers that have not had an eye examination in two years** to visit the store.
Six point pledge
The Road Safety Week 2016 theme, Make the Brake Pledge, is about people all over the country understanding six key things they can do to protect themselves and the people around them, and reduce emissions and pollution from vehicles. The six Brake Pledge points are: Slow, Sober, Secure, Silent, Sharp and Sustainable.
To highlight the need for greater road safety, Specsavers in Exeter is giving away free children’s high visibility vests while stocks last.
Stephen Auty, store director, explains: ‘I was shocked to learn that poor driver vision alone leads to 55 casualties every single week and costs an estimated £33 million*.'
* Fit to drive: a cost benefit analysis of more frequent eyesight testing for UK drivers, RSA Insurance Group plc, 2012
** Driver eyesight survey, Brake, 2014