News

Make a pledge to stay sharp on Boston’s roads

22 November, 2016
Specsavers Boston are supporting Brake during Road Safety Week

This Road Safety Week (21-27 November), drivers, cyclists and pedestrians are urged to make a pledge to stay sharp on the roads and help prevent the 2,900 casualties caused each year due to poor driver vision[1].

With sight-related accidents also costing £33m annually, Specsavers in Boston, an official partner of Road Safety Week, is calling for the quarter of drivers that have not had an eye examination in two years[2]  to visit the store.

Protect yourself

The Road Safety Week 2016 theme, Make the Brake Pledge, is about people all over the country understanding six key things they can do to protect themselves and the people around them, and reduce emissions and pollution from vehicles. The six Brake Pledge points are: Slow, Sober, Secure, Silent, Sharp and Sustainable.

Amy Marshall, store director of Specsavers Boston explained: ‘I was shocked to learn that poor driver vision alone leads to 55 casualties every single week and costs an estimated £33 million[3].

‘A regular eye examination is a legal requirement for drivers but it is your personal responsibility to ensure you are having your eyes tested frequently.’

Amy added: ‘We’d urge every road user to make a Brake pledge to make our roads safer. Your pledge can be as simple as booking an eye examination, carrying a spare pair of specs in your car, not driving when tired, or even to drive less and use public transport more.’

Take action and responsibility

Gary Rae, director of communications and campaigns from Brake said: ‘I’d like to thank Specsavers in Boston for their ongoing support for Road Safety Week.  Our theme this year is action-orientated and anyone can make and share the Brake Pledge.

‘Our survey shows that drivers are aware of the threat of risky behaviour by other drivers, but are inclined to play down the risks involved with their own behaviour. Everyone who drives has to step up and take responsibility. If every driver vowed to make the Brake Pledge, then our roads would be safer places for everyone.

‘Road Safety Week presents an opportunity for drivers to stop and think about their own behaviour and for everyone to share the Pledge and raise awareness of casualties and pollution.’

For further information on the Brake pledge for Road Safety Week, please visit: http://www.roadsafetyweek.org.uk/our-theme/

For all Boston store information 

 

[1]Fit to drive: a cost benefit analysis of more frequent eyesight testing for UK drivers, RSA Insurance Group plc, 2012

[2] Driver eyesight survey, Brake, 2014

[3] Fit to drive: a cost benefit analysis of more frequent eyesight testing for UK drivers, RSA Insurance Group plc, 2012