Specsavers stores across the UK are donating 250,000 high-visibility jackets to local schools and organisations in support of Road Safety Week (17-23 November).
Specsavers is co-sponsoring this year's event, which is organised by Road Safety Charity Brake. The national campaign is calling on all road users to ‘look out for each other’.
Senselessly risking lives
Launching at the start of Road Safety Week and coordinated by the charity, Brake and partners RSA and Specsavers are revealing statistics showing shocking numbers of UK drivers senselessly risking lives by flouting traffic laws.
• In the UK in 2013, 405 people were killed and 5,160 seriously injured walking, and 113 people were killed and 3,185 seriously injured cycling
• That's 24 people a day killed or seriously injured on foot or bike – one every hour
• 75% of cyclist collisions occur at or near junctions when vehicles are turning
• A Brake survey of UK school children found three in four (76%) would like to walk and cycle more
• Up to 95% of crashes are caused by driver error
Specsavers founder Dame Mary Perkins says: ‘Specsavers stores have been proud to support Road Safety Week for a number of years. Good eyesight is essential to road safety, which is clearly recognised by this year's theme, ‘look out for each other’.
‘Specsavers stores will be doing their bit to raise awareness, and helping make sure people can be seen on the road.’
Road Safety Week is organised by Brake, the national road safety charity which helps to save lives and support people bereaved by road crashes.