Staff at Longton stood to attention on Friday 27 June as they supported Armed Forces Week (23-29 June).

The team held a cake sale to help raise funds for the charity Blind Veterans UK, which supports vision-impaired ex-service men and women, regardless of the cause of sight loss. The store will be decked out in patriotic bunting with visitors greeted by staff sporting military outfits.

‘This year commemorates the 70th anniversary of D-Day and 100 years since the start of WWI and so we wanted to show our support for those who serve, and have served, in Her Majesty’s Armed Forces,’ says Tracey Britton, store director.
‘We encouraged people to pop along on the day and they joined us as we paid tribute to those involved.’

Blind Veterans UK launched its No One Alone campaign in October 2012. It aims to reach out to the 68,000 plus blind ex-service personnel who would benefit from the charity’s services, but either do not know about the charity, or do not know that they are eligible for its lifelong support. Research suggests that the majority of these did National Service, are currently in their 70s and 80s and suffering from age related sight loss.

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