This summer, Specsavers Hearing Centres have joined forces with Royal Voluntary Service to help raise awareness of age related hearing loss.
Suffering in silence
It is part of a national campaign called Listen Out, which is being run by Specsavers in conjunction with the older people’s charity, to ensure those experiencing hearing loss are supported. It follows new research* which identifies that half a million over 75s in the UK are suffering in silence, with almost half of them (40 per cent) being significantly socially impacted by their symptoms, including feelings of extreme isolation and loneliness.
Specsavers listens out
Specsavers Hearing Centres across the country will be raising money for Royal Voluntary Service to help provide practical and emotional support for older people suffering from age related hearing loss, to help them live fuller, safer and happier lives.
Colin Campbell, director of professional services at Specsavers Hearing Centres, said: ‘We want to help older people who might be suffering with age related hearing loss to continue to live independently at home and feel more connected to their communities, that’s why we have got involved with Royal Voluntary Service’s brilliant Listen Out campaign, to raise funds for this great initiative and really make a difference.’
* Research was conducted by PCP Market Research in May 2015 among a sample of 408 adults aged 75 or over.