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Kylie Minogue launched

14 February, 2017
The team at Specsavers in Ammanford at the Kylie frame launch
The team at Specsavers in Ammanford at the Kylie frame launch

Staff at Specsavers in Ammanford celebrated the launch of Kylie Minogue’s new range of glasses by ramping up the glamour for a day.

New eyewear collection

The Quay Street team donned its shiniest outfits and decorated the store with gold balloons to celebrate the launch of the new range of eyewear. The store now stocks 25 new designs and five prescription sunglasses from the singer’s first-ever eyewear collection, which is exclusive to Specsavers.

The frames vary between modern and more vintage designs, and all feature a striking angled temple, as well as a distinctive ‘K’ tag, with petite styles available alongside regular sizes to suit all customers.

‘Something for everyone’

Lorna Phillips, Specsavers store manager in Ammanford, said: ‘We had a great time decorating the store and dressing up to mark the launch of this fantastic new range.

'Kylie is a real style icon and our team, including lookalike optical assistant, Lisa Hayward, came dressed inspired by the pop princess.

‘With the glasses starting at just £99, there really is something for everyone, and we hope that our customers will enjoy the fun frames just as much as we have.’

All Ammanford store information