News

Kilmarnock local has stardom in his sights

25 August, 2015
Michael visits Specsavers after TV appearance
Michael with son Ewan and the team at Kilmarnock Specsavers

A local man has had a taste of fame after appearing in a Specsavers credit on prime time TV. Michael Taylor, 45, from Sorn, starred in one of the most recent Specsavers sponsored adverts on STV as the leading man of his tug of war team.

Tug of war with a difference

The ad was filmed on the banks of Loch Lomond and saw a team of eight Highland games competitors defeat a tent instead of another team in a classic ‘should have gone to Specsavers’ moment.

The latest credits were all themed around Highland games and featured real competitors instead of actors, including ones specialising in caber tossing, the tug of war, Highland dancing and piping.

Michael is a fencing contractor by trade but has competed in tug of war championships and Highland games competitions for 20 years. During his two decades of competing, the Kilmarnock local has travelled all over the world achieving various medals along the way, including a UK gold medal in 2014.

Welcomed to his local opticians

As a thank you for being such a good sport and featuring in the comic credit, Michael’s local Specsavers store in Kilmarnock gifted him with a brand new pair of sunglasses. The tug of war front man donned his kilt to visit the store for the occasion.

Myra Smith, store director at Specsavers in Kilmarnock, said: ‘The Highland games theme of the latest credits is fantastic and it was great that the films featured real competitors. When we heard that Michael was from Kilmarnock we took the chance to invite him into store and present him with some new specs.

The tagline of the ads was ‘Should have gone to Specsavers’ and now that Michael has, hopefully no more tents will be accidently dismantled.’

Michael said: ‘It was great fun taking part in the filming and a pleasure to meet the Kilmarnock store team. Participating in Highland games has taken me to some amazing places, but starring on prime time TV will take some beating!’

All Kilmarnock store information