Former Norwich striker Iwan Roberts delighted crowds when he officially opened Specsavers opticians' newly revamped East Dereham store.
Specsavers, located at 31 Market Place, hosted the local football star when he relaunched the store and had an eye examination to test out the new equipment.
To celebrate Iwan's appearance in the store, staff offered customers complimentary cupcakes and refreshments, while Iwan entertained them with stories from his successful football career.
Kevin Osborne, store director said: 'It's a massive honour to have had Iwan open our revamped store and to be able to test our new state-of-the-art facilities on his eyes.'
'Our refit ensures customers will receive the best possible care and demonstrates our commitment to the Dereham community.'
'In the past 12 months alone we have invested significantly in both our Fakenham and Dereham stores with the introduction of the latest eyecare technology and staff training, ensuring that every customer is provided with outstanding care and support.'