Specsavers stores on the Isle of Wight supported World Down Syndrome Day (WDSD) this month.
21 March marks the awareness day
The day aims to raise awareness about the issues people with Down Syndrome face. It’s been officially observed by the UN since 2012, and different countries support the day with various activities.
People are encouraged to wear odd socks because chromosomes are shaped like socks and those with Down Syndrome have an extra one.
Donning their odd socks
The idea is a great visual way to celebrate how we are all different and individual. Newport and Ryde wore their odd socks to support the cause. It is a simple gesture to hopefully progress people's attitudes to make society a fairer place for those with Down Syndrome.
Catherine Kidd, director at the Newport store, says: 'We believe this awareness day is a great one for IOW businesses and individuals to support. We saw a few customers wearing odd socks on the day, which was lovely to see. Our team here were keen to back the awareness day because it resonated with them and playing our small role was a lovely thing to do.'