This National Eye Health Week (23-29 September) Specsavers stores in the Nottingham area teamed up with the Via East Midlands road safety team for a local campaign about sight testing.
Store teams worked with road safety officers to put on more than ten events during the week, targeting local drivers. People were challenged to sight tests, where participants were asked to read a number plate from the driving standard distance of 20 metres and offered free eye tests and eye health advice as part of the events.
Keeping us driving safely
Specsavers Hucknall store director, Janet Archer said: ‘It was great to be able to explain how an eye test is about more than just meeting the driving standard, and that early detection and treatment of a range of eye conditions, such as glaucoma and macular degeneration, could help to keep us driving more safely, and for longer.
‘We surveyed drivers at the events, and a number of people said they had never had an eye test and felt that this was something they would now definitely organise.’
Targeting local divers
Events were held at the Via East Midlands head office, at County Hall in Nottingham, Ashfield District Council’s offices and northern transport depot, West Bridgford town centre, the B&Q distribution centre in Worksop, Kirkby-in-Ashfield market, Trent Bridge house, Hucknall market and Team Knowhow head office in Newark.
As well as looking after the county’s roads, Via East Midlands provides road safety education and training services in partnership with Nottinghamshire County Council, including Bikeability cycle training.