Specsavers Bodmin cranked up the cuteness factor when it played host to Minnie, the Labrador from the Hearing Dogs charity. The store’s audiology team arranged the special day to raise awareness of the charity and celebrate the opening of the new audiology centre.

Minnie the black Labrador and her owner, David Hare, were joined by Bodmin Town Councillor Debbie Henderson and new audiology director Louise Dark.

David, said: ‘I am delighted to be here to raise awareness of the Hearing Dogs charity and explain how it supports people like me on a daily basis. 1 in 6 of the UK adult population suffer with a form of hearing loss, that’s around 11 million people and many of those with severe hearing loss would benefit from the support of a dog like mine. Minnie helps me do many of the things hearing people can take for granted, like hearing the door-bell or knowing when a text comes through on my phone. I’m hoping that by being here I can help people understand the importance of the charity and help raise funds and support for people of all ages.’

New audiology hub

As well as cutting the celebratory cake, Cllr Henderson joined the staff to help raise awareness of the new audiology hub and support the charity. She said: ‘The introduction of this new facility is great news for the community and highlights the importance of keeping a check on your hearing as well as your eyesight. I have been shown how easy it is to get tested, and I hope that this will raise awareness.’

Louise Dark said she is excited to be taking on her new role. She added: ‘I am really looking forward to developing the Specsavers audiology service and ethos in the Bodmin area. I am also excited to be working with a team that is so passionate about delivering a quality service to the community. It’s also been such a pleasure to meet Minnie and David and listen to how essential it is to have a hearing dog to assist him in his everyday life. It really is important to raise awareness of this charity and the wonderful work they do.’

World Hearing Day

The launch comes as Specsavers marks World Hearing Day on 3 March, raising awareness on how to prevent deafness and hearing loss, as well as promoting ear and hearing care.

Louise explained: ‘Evidence shows that people suffering with hearing loss can end up feeling isolated and lonely as they struggle to communicate and join in with others. So it is crucial that people are more aware of how to spot and manage hearing loss at the earliest opportunity. It should not be neglected.’

For further information about Hearing Dogs, go to, www.hearingdogs.org.uk

To book an appointment visit:www.specsavers.co.uk/stores/bodmin-hearing

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