Grimsby's Specsavers opticians are showing they have a heart for fundraising in the fight against the UK’s biggest killer.

The team dressed up in red-coloured outfits and tempted customers with a charity buffet and cake bake to raise money for the British Heart Foundation (BHF). Its fundraising efforts paid off and the team raised more than £100 from its one day of charity campaigning.

The charity challenged colleagues, friends and pupils to ‘Rock Up In Red’ and fundraise as part of a month-long heart disease awareness campaign.

Latest on heart disease

The latest medical research shows that deaths from heart and circulatory diseases are falling faster than any other disease. Nonetheless, nearly 24,000 men and women died as a result of coronary heart disease in Yorkshire and The Humber between 2008 and 2010.

Graeme Foster, store director commented: ‘It is shocking that so many people from our region suffer from heart and circulatory disease. Fortunately, the retina is a key window for our optometrists to pick up on underlying health problems beyond simply identifying vision loss.

High blood pressure, also known as hypertension, can be a warning sign of heart problems and is detectable during a Specsavers eye test. Through careful examination of the retina, an optometrist can view small changes in the blood vessels in the back of the eye, which can indicate cardiovascular disease.

‘We thought the time was right to once again show that our heart is in the right place by raising funds in-store to fight the UK’s biggest killer and I’m so very grateful to all our loyal customers who stopped to pledge a donation.’

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