Specsavers opticians have introduced a cutting edge new way of selecting and fitting customers’ glasses, using imaging software on tablet devices.

Professional care

Specsavers stores will now offer Digital Precision Eyecare, which ensures everyone receives the very best professional care and advice in frame selection and dispensing for their prescription, vision and lifestyle needs.

Perfect fit every time

Specsavers clinical spokesman, Dr. Nigel Best, said: ‘This is very clever kit and has a real wow factor for customers. It’s a quick and easy process which ensures a perfect fit every time.’

Unique

Following an eye examination, the optical team assists customers in selecting their preferred glasses. Imaging software on a tablet is then used to take an image of them wearing the glasses, which in turn captures a range of essential dispensing measurements. These are unique to the customer and their chosen glasses.

Intelligent software

Dr. Best added: ‘The tablet can also be used to show you what you look like wearing a range of different glasses to help you make your choice. The intelligent software also helps you choose by any lens options you might want, by demonstrating what they do in real time.’

Available in stores

Digital Precision Eyecare is now available in all Specsavers stores in the UK and Ireland. It is currently being promoted via a widespread advertising campaign, including national television commercials.

All Specsavers stores information

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