Specsavers in Mexborough has introduced a cutting edge new way of selecting and fitting customers’ glasses, using imaging software on tablet devices.
The opticians, located in York Street, now offers Digital Precision Eyecare, which ensures everyone receives the very best professional care and advice in frame selection and dispensing for their prescription, vision and lifestyle needs.
Lorna Armitage, Retail Director of Specsavers in Mexborough says: ‘This is very clever kit and has a real wow factor for customers. It’s a quick and easy process which ensures a perfect fit every time.’
What's it all about?
Following an eye examination, the optical team assists customers in selecting their preferred glasses. Imaging software on a tablet is then used to take an image of them wearing the glasses, which in turn captures a range of essential dispensing measurements.
These are unique to the customer and their chosen glasses.
Lorna adds: ‘The tablet can also be used to show you what you look like wearing a range of different glasses to help you make your choice. The intelligent software also helps you choose any lens options you might want, by demonstrating what they do in real time.’
An eyecare revolution
Digital Precision Eyecare is now available in all Specsavers stores in the UK and Ireland. It is currently being promoted via a widespread advertising campaign, including national television commercials.
Lorna continues: ‘Digital Precision Eyecare is all about providing a highly professional service in as convenient a way as possible for our customers. All our staff are fully qualified and trained in using this new equipment, and their expertise remain a pivotal part of the service.
‘So far the feedback we have received from customers has been very positive. Put simply, everyone that wants glasses can be confident in being provided with a pair that looks fantastic and fits perfectly.’
Specsavers stocks almost 2,000 pairs of glasses, starting from just £25 to the latest designer styles from £99 to £169. All glasses come with single vision lenses and a scratch-resistant treatment.