Exmouth welcomes new-look opticians
Specsavers opticians in Exmouth will provide residents with state-of-the-art eyecare following an extensive refurbishment.
The newly renovated store boasts a fresh new look for staff and customers. The newly expanded store space will allow the Specsavers team to test more patients and provide an even greater level of service. This cutting edge renovation, combining the latest eyecare and retail technology to provide a highly professional and ultra modern service.
Modern retail environment
Specsavers has really taken optics a huge leap forward with the creation of a very modern and efficient retail environment.
The store’s traditional reception desks have been replaced by mobile, standing and seated service points, and customers are now greeted and registered on tablet devices, which are also used to measure and dispense their glasses. The concept, which is being rolled out across all Specsavers stores, is the first of its kind in optics.
Store director, Ria Heskins said: ‘The new layout has created a more professional environment and has given the store staff a new motivation. It's created more space which will allow us to serve more patients and provide cutting-edge eye care. The comments from customers have been nothing but positive.'
Part of the new in-store experience is digital precision eyecare, which helps ensure people find the most suitable frames and lenses for their prescription, lifestyle and vision needs.
Following an eye examination, the optical team assists customers in selecting their preferred glasses. Imaging software on a tablet is then used to take an image of them wearing the glasses, which in turn captures a range of essential dispensing measurements. These are unique to the customer and their chosen glasses.
‘The tablet can also be used to show you what you look like wearing a range of different glasses to help you make your choice. The intelligent software also helps you choose by any lens options you might want, by demonstrating what they do in real time.’
Among the other changes in-store has been the transformation of the traditional waiting area into a customer lounge with more entertainment and communication interaction through TVs and tablets.
Specsavers director of professional advancement Giles Edmonds added: ‘We have embraced the most the most up-to-date technology and retail philosophies as a means of delivering an exceptional customer experience.’
To book an appointment in store, please call 01395 277107