Specsavers stores across Essex are celebrating two years of fantastic service for those living with Dementia as part of Dementia Awareness Week (20-26 May)

Since 2017 the stores have worked with the Alzheimer's Society to train 214 team members across its stores to become Dementia Friends, who now wear a badge on their uniform so that they are easily recognisable.

Supporting our customers

Regional relationship manager or Specsavers stores in Essex said: ‘Becoming Dementia Friends has become a hugely positive development for staff, who are now so much more aware of the condition and are able to support those customers affected and their loved ones.

The comprehensive training created as a collaboration between Specsavers and the Alzheimer’s Society covers all aspects of dementia and how it affects people in different ways – with a focus on the relevance to optometry and audiology and how senses can be affected, including sight and hearing.

Affecting sight and hearing

Those with dementia commonly experience problems with their sight and visual perception, causing them to misinterpret the world around them. Some sufferers can experience hallucinations. Research has revealed that almost half of dementia patients in care homes are wearing glasses with the wrong prescription, leading to increased isolation and confusion.

Specsavers is urging anyone over the age of 55 to undergo regular hearing tests as research suggests that people with untreated hearing loss are more likely to develop Alzheimer’s. Hearing tests at Specsavers are free.

Dementia Friends are available at stores in Basildon, Billericay, Braintree, Brentwood, Canvey Island, Colchester, Chingford, Clacton, Chelmsford, Springfield, Epping, Grays, Harlow, Lakeside, Leigh-on-Sea, Loughton, Maldon, Rayleigh, Saffron Walden, Upminster, Wickford, Romford, Ilford and Witham


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