Elgin Specsavers supports Sound Seekers campaign
Specsavers Hearing Centre is calling on residents to donate their old hearing aids to help children in developing nations.
The Elgin store is collecting donations for Sound Seekers, a charity dedicated to helping people, especially the young, who are deaf or hard of hearing in the world’s poorest communities.
It is hoped the donated devices, when reconditioned and reprogrammed, will help create a brighter future for those living with hearing loss in the developing world.
Dot Goodson, audiologist at Specsavers Hearing Centre in Elgin, says: ‘Living in the UK, we are extremely lucky to have access to such robust hearing healthcare programmes. Oversees, charities like Sound Seekers are providing vital care to those who are not as fortunate. We’re calling on Elgin residents to help us support their efforts.’
The World Health Organisation estimated there are 360 million deaf people in the world, 80 per cent of whom live in the developing world.
Specsavers is also supporting the Sound Seekers Hear in Malawi campaign to raise money for children and adults with hearing loss in Malawi. All donations will be matched by the UK government, enabling the charity to help twice as many people in need.
To donate an old hearing aid please visit Specsavers on the High Street in Elgin.