Two-year-old Isabella Payne has featured alongside fellow Specsavers customers and colleagues as part of the company’s new national TV campaign.
During lockdown, Specsavers has remained open for essential and emergency care and Isabella benefitted from this service in Scotland when she picked up her first-ever pair of glasses from Specsavers Arbroath in April.
The toddler experienced clear vision for the first time ahead of her second birthday as her +5.00DS frames were a life-changing prescription for someone who’s never known the world in focus.
Her story captured the hearts of Specsavers’ in-house creative agency and now her picture features in the new TV advert, titled We Were There. It tells the real-life stories of store colleagues and customers, like Isabella, and their experiences with Specsavers during lockdown when its doors were closed apart from offering urgent and essential care.
Isabella’s mum Suzanne Payne, says: ‘We are delighted to see Isabella feature in a national Specsavers advert – it will be a fantastic memory from these strange times.
‘We are so grateful to the team at Specsavers Arbroath and Ninewells Hospital who looked after us so well considering all the restrictions amid COVID-19. With clearer vision, Isabella is no longer squinting and is back playing with her toys, books and puzzles with her brother Cameron.’
The advert debuted on ITV1 on Saturday 13 June during Alan Carr’s Epic Gameshow and will be shown across Specsavers social pages and online here: