Teams at Specsavers stores across Cleveland took the opportunity during Dementia Awareness Week to spread the word that they are supporting Dementia Friends.

The Alzheimer’s Society initiative is aimed at helping people develop an understanding of dementia and turn it into action to support customers and employees who are affected by the condition.

Currently Specsavers employees across the country, including those in Redcar, Middlesbrough, Stockton-on-Tees and Coulby Newham, are taking part in a Dementia awareness training programme.

With two levels of accreditation the 18,000 UK staff were encouraged to complete the first stage during the awareness week. In doing so they become recognised as a Dementia Friends, with a badge to wear on their uniforms to indicate their increased level of dementia awareness to their customers.

A word from Specsavers

Val Beaumont, store director of Specsavers in Redcar said: ‘Being more aware of dementia is an incredibly positive development for our team and our offering to customers. I have seen the impact of dementia at close hand and highlighting this disease is very important; the impact on families can be devastating.

‘I always thought dementia was all to do with someone’s memory – but it is much more than that. By uncovering the truth about dementia it really opened my eyes to how at Specsavers, when performing our daily duties, we can all take a little time to support and care.’

More about the initiative

Dementia Friends is completed online and entails watching a series of scenario based videos. The second is a classroom session which builds on the skills, helping participants to wage positive relationships with people with dementia. All Specsavers support offices staff are also being offered the training.

The comprehensive training covers all aspects of dementia and discusses how it affects people in different ways. With particular relevance to Specsavers it also describes how senses can be affected, including sight and hearing.

All Coulby Newham store information

All Middlesbrough store information

All Redcar store information

All Stockton-on-Tees store information

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