The team at Specsavers in York is supporting Dementia Friends, an Alzheimer’s Society initiative, to help people develop an understanding of dementia and turn it into action to support customers and employees who are affected by the condition.

National Specsavers initiative

Specsavers employees nationwide are completing the Dementia awareness programme. There are two levels of accreditation, with the 18,000 UK staff encouraged to complete the first stage this week, which is also National Learning at Work Week.

In doing so they become recognised as a Dementia Friends, with a badge to wear on their uniforms to indicate their increased level of dementia awareness to their customers.

Deryck Watts, store director of Specsavers in York says: ‘Being more aware of dementia is an incredibly positive development for our team and our offering to customers.'

Comprehensive training

The comprehensive training covers all aspects of dementia and discusses how it affects people in different ways. With particular relevance to Specsavers it also describes how senses can be affected, including sight and hearing.

Specsavers learning and development manager Samantha Jessop said: ‘By providing dementia awareness training we are taking necessary steps to equip all colleagues with the necessary skills to support all of our customers and continue to provide the same excellent service that we pride ourselves upon, regardless of the personal struggles any of our customers may be facing. I’m delighted we are now offering this as part of our core training offer.’ 

All Specsavers York store information

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