Kylie Minogue was in store at Croydon Specsavers to celebrate the launch of her new exclusive designer glasses launch – albeit in cardboard cut-out form.

Staff proudly paraded their life-size cut-out and decorated the store in Kylie branded balloons to celebrate the Valentine’s Day launch of the collection, which features 25 frames and five pairs of prescription sunglasses.

Bespoke designs

Kylie describes the collection as a mix of modern classics, subtle bling and reinvented vintage, drawing inspiration from different eras in a variety of shapes, colours and textures. Each frame features a striking angled temple and her iconic ‘K’ tag for a chic but understated hint of Kylie glamour.

A word from the director

Specsavers Croydon store director, Bill Pennell said: ‘In Croydon, we already boast a number of high-quality designer ranges and this one certainly brings an added sense of glamour and prestige to our stores. Specsavers partnership with Kylie is an extremely exciting one and we’re sure that the collection is going to go down really well with all of our local customers.’

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