The Crewe Specsavers team raised a total of £48.70 for the Brain Tumour Research charity when they took part in the ‘Wear a Hat Day’ fundraising campaign in store.
The team at Specsavers on Market Street each donated £2 to don their most impressive headgear for the colourful annual event, with the money raised in-store going to the charity.
Tip of the hat
Michael Elleray, store director at Crewe Specsavers, said: ‘This was fantastic opportunity to raise both awareness of and funds for Brain Tumour Research so our entire team was determined to get involved.
‘It’s a subject close to our hearts and our work. Our in-store digital retinal camera, used as part of a standard eye test, photographs the optic nerve at the back of the eye. A swollen optic nerve is a danger sign as one of the problems it can signify is a brain tumour.’
‘By fundraising for Brain Tumour Research we are helping to ensure improved outcomes for those who have been diagnosed with the condition, thanks to the excellent work of the charity.
Wear a Hat Day is a hugely fun and entertaining event and it was great to see the colourful creations the team were wearing.’
Donations will help to fund the work carried out by scientists at Brain Tumour Research’s Centres of Excellence, who are investigating brain tumours to find more effective treatments and ultimately a cure.
Research into brain tumours receives less than one per cent of national cancer research spending in the UK, yet the disease kills more children and adults under the age of 40 than any other cancer.
An eye test at your local opticians can be the first step towards diagnosis for anyone unknowingly suffering with the symptoms of a brain tumour, and so the cause is one which means a great deal to the store.