Children in developing countries across the world woke up to a Christmas gift this year thanks to the Cramlington store.
Specsavers in Cramlington acted as a drop off point for Operation Christmas Child, an initiative organised by Samaritan’s Purse, collecting more than 150 boxes for the charity.
Each shoebox contained essential items such as hygiene and school supplies as well as toys.
The majority of donations came from St Columba’s Catholic Primary School in Wallsend, with kind-hearted pupils visiting the store to hand over 110 boxes.
The shoeboxes were distributed to more than 100 countries throughout the world.
Suneil Raj, store director at Specsavers in Cramlington, said: 'It is heartbreaking to think that so many children in the world wake up on Christmas morning to no presents.
'Operation Christmas Child is a fantastic campaign and we were delighted to offer the store as a drop off point.
'We’d like to thank customers who donated a box and give an extra special thank you to the wonderful pupils at St Columba’s Catholic Primary School for their amazing effort.'
Helping hand from local school
Mrs Garbutt, headteacher at St Columba’s Catholic Primary School, added: 'We are very proud of our pupils and their families for supporting this campaign.
'They filled the boxes with some lovely items which we hope put a smile on lots of children’s faces this Christmas.
'This was a great opportunity to encourage our pupils to show a little love to less fortunate children in the world.'
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