The teams from Specsavers stores in Bishop Auckland and Newton Aycliffe are supporting Dementia Friends, an Alzheimer’s Society initiative, to help people develop an understanding of dementia and turn it into action to support customers and employees who are affected by the condition.

The eyecare specialists are completing a Dementia awareness programme which covers two levels of accreditation.

Specsavers 18,000 UK staff were being encouraged to complete the first stage during Dementia Awareness Week in May. Having completed the course they become recognised as a Dementia Friends, with a badge to wear on their uniforms to indicate their increased level of dementia awareness to their customers.

A word from the store director

Tim Mitchison, store director of Specsavers in Bishop Auckland and Newton Aycliffe said: ‘Being more aware of dementia is an incredibly positive development for our team and our offering to customers.

‘I always thought dementia was all to do with someone’s memory – but it is much more than that. By uncovering the truth about dementia it really opened my eyes to how at Specsavers, when performing our daily duties, we can all take a little time to support and care.’

More about the initiative

Dementia Friends is completed online and entails watching a series of scenario based videos. The second is a classroom session which builds on the skills, helping participants to wage positive relationships with people with dementia. All Specsavers support offices staff are also being offered the training.

The comprehensive training covers all aspects of dementia and discusses how it affects people in different ways. With particular relevance to Specsavers it also describes how senses can be affected, including sight and hearing.

All Bishop Auckland store information & all Newton Aycliffe store information

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