Coronation Street’s longest standing star William Roache, who plays Ken Barlow, officially opened Specsavers' new £450k technology-driven store at Manchester Fort Shopping Park.

The new hi-tech store, which will offer both eyecare and hearing services, has been completed to a high spec and is a welcome addition to Manchester Fort Shopping Park.

Featuring the latest technology, it promises to provide industry-leading vision and hearing care to the local area.

William Roach's hearing loss 

William Roache was keen to be involved in the new store opening as he is a regular at Specsavers for both its hearcare and eyecare services.

William has worn a hearing aid for 62 years, after losing 50 per cent of his hearing in both ears in 1953 while he was serving in the Royal Welch Fusiliers, so he is especially pleased that Specsavers is extending its services further in the Greater Manchester area.

William Roache said: ‘I’ve suffered with hearing loss for years so wearing a hearing aid is an everyday thing for me – in fact, I’d be lost without it and I would struggle to communicate with my family and do my acting job. I also wear my glasses every day, so they are just as important.

Creating more awareness about hearing loss

All in all I’m looking forward to opening the new Manchester Fort store and creating more awareness about both eye and hearing care in the process. ‘Over the years of being a customer I can safely say I’ve always had a really positive experience at Specsavers, whether that’s on the eyecare side or the hearing side.

Leading facilities for hearcare and eyecare

With a total re-fit cost of over £450k, the 2382sqf store will employ 15 staff from the local area and includes 4 eyesight testing rooms, 2 hearcare rooms, equipped with a sound-proof booth for hearing tests.

The new hi-tech store will also feature cutting-edge iPad technology capable of taking customer measurements when dispensing glasses.

A ‘magic mirror’ camera will also be available, which enables customers to try on multiple frame styles, ensuring they receive the best and most accurate service possible.

Retail Director Peter Dodd comments: ‘Running up to launch, David Bistacchi, the store’s optical director, Graham Howard-Spinks, hearcare director and I have been pulling all of the stops out to ensure the new store is set up to provide a leading service in both optical and hearing care for the area.

Improving services for the local community

Lynette Bray, Centre Manager at Manchester Fort Shopping Park said: ‘The new Specsavers store is a welcome addition to an already prime line-up of popular brands at Manchester Fort Shopping Park. As well as a great range of eye care, Specsavers’ hearing centre is a great opportunity for us to offer even more services to the local community.’

All Manchester Fort store information


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