Specsavers in Banbury focussed on awareness amongst local school children as part of Road Safety Week (21-27 November).
The team sent out packs to schools and nurseries which included a whole host of activities and materials that could be used to ensure the road safety message is getting through.
Children were also encouraged to ‘Make the Brake Pledge’, which was the theme of this year’s Road Safety Week, by detailing what they would do to make sure they are safe; such as wearing a helmet when cycling, or wearing reflective clothing when it’s dark.
The store also hosted an awareness day with staff dressed in bright colours and 300 high-visibility vests were given out to children.
An important message
‘Road safety is such an important message, particularly at this time of year when the days are so short,’ said store director Paul Bridge. ‘We thought Road Safety Week was the perfect opportunity to educate local school children and it was great to see so many people getting involved.’
Make the Brake Pledge, is about six key things people can do to protect themselves and the people around them, and reduce emissions and pollution from vehicles. The six Brake Pledge points are: Slow, Sober, Secure, Silent, Sharp and Sustainable.