A local optical and hearcare provider got into the spirit of this year’s Tour de Yorkshire by offering people the chance to win a state of the art mountain bike.
An amazing prize
Specsavers in Bridlington invested in a Muddy Fox Landslide Mountain Bike, worth in the region of £500, as a raffle prize to help celebrate the cycling tour starting in the town.
The 18 speed bike, which has 26” wheels and features twist shift gear brakes, was raffled in store on at the end of May. Customers and local residents were encouraged to pop into the store and donate money in exchange for a raffle ticket to be in with a chance of winning.
All proceeds collected from the raffle were donated to the Bridlington Round Table to help fund future community projects for all to benefit from.
A team of Bridlington Specsavers Tour de Yorkshire champions dressed the store up to create an eye-catching display and visually support the event, plus they hit the streets on the day to provide spectators with goody bags full of sports water bottles, balloons, sweets and vouchers for free eyesight tests.
A word from the director
Mark Kunz, store director at Bridlington Specsavers, explained: ‘The arrival of the Tour de Yorkshire was a hugely exciting time for cyclists and locals alike. It was great that the tour started in Bridlington, it put the town on the map and locals and visitors were out in full force to support the event and give all participants a warm welcome.
We really got into the spirit of the day and decided that hosting a raffle with the chance to win a mountain bike and handing out goody bags was fitting. What’s more, we raised funds for the Bridlington Round Table, an organisation I am very proud to be involved in, to help finance future community events which will benefit people across the town.’
An exciting event
Stage One of the Tour de Yorkshire started in Bridlington and, 174km later, finished further up the coast in Scarborough. The riders, from all over the world, passed through spectacular coastal scenery and the iconic North York Moors landscapes.
From the start line in Bridlington the riders went along the Flamborough Head Heritage Coast before heading to the North York Moors National Park, through Dalby Forest and towards Pickering. They then cycled back to the coast at Whitby, and then south to Robin Hood’s Bay with the finish line on the seafront at Scarborough.