A new partnership will not only see the store raising money for the charity, but will focus on increasing awareness of the importance of regular eye tests in preventing people from needlessly losing their sight.
Cleaning and adjustments
Store staff will be carrying out specs MOTs (cleaning and adjustments) in return for donations and customers will also be able to take part in a ‘guess the number of contact lenses in a jar’ competition. The person with the closest guess will win a pair of single vision designer glasses worth £125. The store will also be donating £1 to the RNIB for every sight test carried out during the week.
Rama Venkat, store director, said: ‘It’s astonishing that so many people are needlessly living with or at risk of sight loss in the UK today. Half of all sight loss cases are preventable – and a simple eye test can be the first step in prevention.
Education, awareness and action
‘Our mission together with RNIB is to transform the nation’s eye health through education, awareness and action; we want to reverse these worrying eye health trends that are putting unnecessary pressure on the health service and placing a massive burden on the public purse.’
The partnership comes at an exciting time, with recent findings from RNIB and Specsavers’ State of the Nation: Eye Health Report 2016 which emphasises the need for greater awareness about eye health in the UK and in promoting prevention through education.
Specsavers stores across the country will be engaging in a multitude of fundraising activities throughout the week.