Bringing the new term into focus
Parents in Rugeley are encouraged to include a visit to the opticians on their back to school checklist as research shows almost a quarter have never taken their children for an eye test.
A report*, commissioned by Specsavers and carried out by Mumsnet, surveyed parents with children aged three to 12 and found almost a fifth of parents have never even thought about eye tests for their children.
Minal Naik, store director at Specsavers Rugeley, said: ‘Regular eye examinations for children are vital, as undetected problems could damage their confidence and performance at school. Including an eye examination as part of the back to school routine is a great way to make sure regular checks are being carried out.
‘Many common childhood vision problems can be corrected easily, but the sooner they are discovered the better. We offer free sight tests for children under the age of 16 so it doesn’t cost anything to come in. It takes just 20 minutes and could make a huge difference to your child’s life.’
Cool for school
The survey also found that 73 per cent of parents think their child would consider wearing glasses to be cool. Specsavers has an extensive range of frames to please even the fussiest specs-wearing children. Ranges including Disney, Marvel, Star Wars, Moshi Monsters, and Gruffalo will help encourage kids to wear their glasses with pride.
Kids go free
At Specsavers all under-16s get a free NHS eye test. All glasses in Specsavers’ kids’ £64 and teens’ £85 ranges are free with under-16s’ NHS funding. Specs wearers can also choose a second pair from the £64 or £85 range, free. Both pairs can come with SuperTough Trivex® single vision lenses with a scratch-resistant treatment, or tinted prescription lenses and a UV filter free in the second pair.
*Eye Tests and Children Survey for Specsavers was conducted by Mumsnet. 1044 UK respondents with at least one child aged 3-12 questioned between 18 March – 3 April 2013. Data has not been weighted.