This Road Safety Week (21-27 November), drivers, cyclists and pedestrians were urged to make a pledge to stay sharp on the roads and help prevent the 2,900 casualties caused each year due to poor driver vision .
Road Safety Week
With sight-related accidents also costing £33m annually, Specsavers in Bradford and Shipley- both official partners of Road Safety Week, are calling for the quarter of drivers that have not had an eye examination in two years to visit the stores.
The Road Safety Week 2016 theme, Make the Brake Pledge, was about people all over the country understanding six key things they can do to protect themselves and the people around them, and reduce emissions and pollution from vehicles. The six Brake Pledge points are: Slow, Sober, Secure, Silent, Sharp and Sustainable.
Highlighting road safety
To highlight the need for greater road safety, Specsavers in Shipley gave out reflective arm bands to children that visited the practice. The Bradford practice also held a colouring competition and gave out reflective arm bands.
Pete Rookes, store director of Specsavers Bradford Darley Street explained: ‘I was shocked to learn that poor driver vision alone leads to 55 casualties every single week and costs an estimated £33 million.
‘A regular eye examination is a legal requirement for drivers but it is your personal responsibility to ensure you are having your eyes tested frequently.’
He added: ‘We’d urge every road user to make a Brake pledge to make our roads safer. Your pledge can be as simple as booking an eye examination, carrying a spare pair of specs in your car, not driving when tired, or even to drive less and use public transport more.’
Gary Rae, director of communications and campaigns from Brake said: ‘I’d like to thank Specsavers in Bradford and Shipley for their ongoing support for Road Safety Week. Our theme this year was action-orientated and anyone can make and share the Brake Pledge.
‘Our survey shows that drivers are aware of the threat of risky behaviour by other drivers, but are inclined to play down the risks involved with their own behaviour. Everyone who drives has to step up and take responsibility. If every driver vowed to make the Break Pledge, then our roads would be safer places for everyone.
‘Road Safety Week presented an opportunity for drivers to stop and think about their own behaviour and for everyone to share the Pledge and raise awareness of casualties and pollution.’