The team at Specsavers Burton-on-Trent are thanking local residents for their generosity after collecting more than £100 for Birmingham Children’s Hospital during National Children’s Eye Health Month (24 October – 23 November). 

Members of staff raised funds with a Halloween inspired event at the end of October, also encouraging customers to fill their old and unwanted glasses cases with pennies and bring them into store throughout the month to boost the fundraising total. 

Increasing awareness

‘Good eye health plays such an important role in a child’s overall development – about 80% of what they learn is through their eyes. We wanted to encourage all parents in the area to bring their children in for an eye test,’ comments store director, Linda Joyce.

The national fundraising campaign was designed to increase awareness around the importance of good eye care among children, after research from Specsavers and the Royal National Institute of Blind people revealed that around 20% of school children still have an undiagnosed vision problem.

Linda added: ‘We recommend that every child has their eyes tested by the age of three. Poor eyesight can cause learning and behavioural problems, which can be blamed on other things, so the sooner that vision problems are detected, the better.

To find out more about children’s eye health, speak to one of our team.’

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