The Birkenhead store has raised £650 to help the parents of little boy born without eyes to build a sensory room in their Birkenhead home.

One in 100,000 babies born without eyes

When staff heard about 15-month-old Elijah Davies, born with a condition called anophthalmia which affects just one in 100,000 babies, they immediately rallied to help him and his family.

Customers in store took part in a raffle, with a chance to win a hamper of prizes gathered from stores within The Pyramids, including a pair of designer glasses from Specsavers. All money raised will go towards a sensory room for Elijah.

Staff baked up a storm and sold cakes to customers who joined in the fun day. Children were also be invited to have their faces painted in store for the cause.

Colleagues in Wallasey showed support, too

The team also asked their colleagues at Specsavers Wallasey to get involved they stepped up to the mark by hosting their own fun day and contributing to the total figure raised.

Elijah’s mum, Zoe Hickson, is hoping to raise £4,000 to pay for specialist toys, soft-play equipment and acoustic walls to create a room in their house that Elijah can enjoy: ‘We want to create a room full of touches, smells and sounds; a room that is his world where he can learn and grow and play safely and happily.’

Tugged at the opticians' heartstrings

Felicity Roberts from Specsavers Birkenhead, who organised the events, explains that Elijah’s story really tugged at the team’s hearts strings.

‘The fact he’s local really drove his story home for us. His family are working hard to give Elijah everything he needs, and we know that we can help. We’re so grateful to everyone who came along, bought a cake, entered the raffle or got their face painted, and helped us raise cash for this deserving cause.’

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