Specsavers Croydon is urging customers to join the Balmain army after the launch of their new designer range.
Join the army
Designed by French fashion designer, Balmain, the range features 17 exclusive, luxury frames and are now available for purchase at the Church Street and North End stores.
The Balmain army aims to encourage people to fight against the rules and believe in themselves no matter what choices they make.
The message is synonymous with the new range which features distinctive feminine statement frames meticulously designed by the Balmain brand.
Fabulous new frames
Specsavers Croydon store director, Bill Pennell said: 'The frames from Balmain are really impressive and we are big fans of the messaging behind them.
We absolutely endorse the idea that people should be confident in their own skin and this certainly extends to spectacle wearers. This range features some fantastic style pieces and we think they certainly make customers proud to wear them.'