Specsavers’ exclusive Disney glasses range has seen the opticians named best new licensee at the entertainment giant’s 2016 Licensee Awards.
Range features Disney favourites
The 32-piece collection, which launched nationwide last May, features characters and imagery from several Disney favourites including Frozen, Star Wars, Cars, Marvel and Micky and Minnie Mouse. It has achieved phenomenal sales, which Specsavers has attributed to the popularity of the Disney brand coupled with the paediatric quality of the glasses. The range won Specsavers the best new licensee gong over a number of different branded products, including clothing.
Words fromDirector of Range Development
Specsavers’ Director of Range Development Kerry Pullen said he was delighted to receive the award. ‘It is a fantastic range which is proving just as successful as we thought. The great thing about Disney is we are able to work directly with the brand and developed a great relationship. This award is testament to that.’ He said Disney really bought into the clinical aspect of the design process, which was something Specsavers was very serious about. ‘Being able to combine the fun aspect of the designs with a very medically proven product really appealed to Disney, so our clinical expertise and its iconic entertainment status were a perfect match.’
Anatomical fit for young faces
With the Disney range, Specsavers introduced a number of changes in design and size to its children’s glasses to ensure the best anatomical fit for young faces. It followed the group’s ground-breaking study in conjunction with children’s eyecare specialist Alicia Thompson, which identified a lack of great fitting, smaller frames on the market.
Paediatric advice from study
All the glasses were designed based on the paediatric advice stemming from the study. Within the collection is a range of eight pre-school frames available under the Winnie the Pooh brand. The frame buying team’s Nick Cooper and Jane Ogier, who helped develop the range and manage the relationship with Disney, attended the awards ceremony in London last week. At the gala evening held at the Belvedere Hotel in Holland Park, they were presented with an award based on the Beauty and the Beast character Lumier.
At Specsavers all under-16s get a free NHS eye test. The Disney glasses cost £64 and are free with under-16s’ NHS funding. Specs wearers can also choose a second pair from the £64 or £85 range, free.