Specsavers is continuing it commitment to professionalism and fair play in sport as sponsor of the match officials during the Rugby League World Cup 2013.

Super League refereesBen Thaler, Tim Roby and Phil Bentham unveiled the new referee kit at MediaCityUK, Salford, flanked by home nations players Ben Kavanagh of Scotland, Lloyd White of Wales, Tyrone McCarthy of Ireland and Jon Wilkin of England.

Richard Holmes, Specsavers marketing director says: ‘This sponsorship builds on our existing sporting pledge to help the experts to see. Technological advancements in recent years have certainly helped match officials but we’re glad to do our bit where we can to help ensure that they get the best possible support to do their job.’

With the Rugby League World Cup 2013 kicking off on Saturday 26 October, Specsavers branding will appear on perimeter boards, metre markers and corner posts on the pitch.

Tournament general manager, Sally Bolton said: ‘It is fantastic news to welcome Specsavers as a partner of Rugby League World Cup 2013, they are a perfect match for sponsorship of the RLWC2013 match officials.
‘We are excited about making the most of the partnership as we continue to the countdown to Rugby League World Cup 2013.’

The partnership follows Specsavers’ sponsorship of the match officials on the British and Irish Lions tour of Australia and Hong Kong earlier this year. Specsavers also sponsor Scottish Football Association match officials, which in a partnership spanning nearly 11 years has helped in the training of 2,500 match officials. Additionally, Specsavers sponsors the RaboDirect PRO12 rugby league and the Irish Ladies GAA in the Republic of Ireland.

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