This week Specsavers is proud to announce the launch of a second wave of sponsored content with Scotland’s leading media brand STV. The TV programmes aim to celebrate local visionaries in Scotland.
The campaign runs for two weeks in November, with one minute programmes showcasing local initiatives and inspirational Scots.
Written and created by STV Creative, the special programmes offer a light-hearted look at how everyday individuals in Scotland are doing amazing things for their community.
The first wave of Specsavers’ campaign launched in May, embracing a whole different way to increase Specsavers’ brand awareness in Scotland through deeply engaging and highly relevant content.
Sophia Catton, regional marketing manager, Specsavers, says: ‘The one minute programmes which ran earlier this year were very well received and proved to be a fantastic way to give recognition to Scotland’s local visionaries – the people who make a real difference in their communities – so we are thrilled to sponsor further content this autumn.
‘When it comes to supporting local communities, staff at our stores across Scotland are tremendously enthusiastic, and we hope these programmes encourage even more people to get involved in community engagement.’
Debbie Robinson, STV’s head of sponsorship, said: 'These programmes are a fantastic opportunity for STV Creative to showcase the positive impacts made by ordinary Scots, with extraordinary visions, across their local areas and we are thrilled that Specsavers has continued to sponsor Local Visionaries on STV.'