Specsavers has hit a six for fair play in sport with its new sponsorship of England Cricket umpires.
From 6 April, players and spectators of all domestic county, T20 and 50 over championship matches can rest assured that the umpires 'have gone to Specsavers', as their shirts and sweaters will carry the Specsavers logo.
As well as providing the umpires’ uniforms, Specsavers is also offering glasses and contact lenses for those that need it. The three-year sponsorship deal, which sees Specsavers named as an Official Partner of England Cricket, also covers the umpires of prominent recreational fixtures, including the Royal London National Club Knockout matches and MCC Universities finals.
Helping the experts to see
Richard Holmes explains how the link builds on an existing pledge to sports professionalism: 'Technological advancements in recent years have certainly helped umpires but we will always rely on their personal judgements too and at Specsavers we are glad to do it bit where we can to help ensure they get the best possible support to do their job.’
Specsavers will add further recognition to the vital role of umpires in cricket with a series of Umpire of the Year Awards to be presented at the end of the 2014 season in September.
Think an umpire needs his eyes testing? Send him to his nearest Specsavers store....